June 2013
| Business World Magazine | 263
as a professional uniform - which not only
helped with branding, but also communicat-
ed the fact that you were ready for business.
The boys had managed to secure some work
mowing lawns in Florida, but Peter says they
quickly realized their small 3.0 horsepower
Snapper wasn’t sufficient for the work. They
realized Florida’s environmental factors relat-
ing to climate, plant growth and pests were
substantially different than what they had
encountered in their Northern neighbor-
hoods, the fact of that prompted Peter to un-
dertake courses relating to ornamental hor-
ticulture at his local high school. They also
Pete Lucadano, President & Founder
