188 | Business World Magazine |
June 2013
Then along came the ringtone. Something
as simple as playing a favorite song when the
phone rang drove consumers to begin using
their handsets to access the wireless data net-
work to download a tone. As Fresonke ex-
plains, “Even in the mid 2000’s the phones
and networks were capable of some pretty
sophisticated Web interactions but it was
ringtones that got many people started... we,
who were supposedly the industry experts,
never would have guessed that the musical
tail that would wag the data dog... and once
it got started people demanded more.” To
deliver the musical magic, ClearSky built
