June 2013
| Business World Magazine | 181
as BrightStar, BrightPoint and ACG. Pio-
neer also works with a range of local enter-
prises. For example, Westside Services LLC
of Crescent, Oklahoma, helps Pioneer by
providing critical standby electric power so-
lutions. As a partner in progress, Pioneer has
effectively provided the full measure of net-
work capability and tools of technology to
enable residents to experience the same that
could be accessed in the world’s largest cities.
“It’s a challenge economically,” says Ruhl. “As
competitive as this business can be, it is a bit
of a balancing act being able to deliver top
quality and top service and balancing that
with the economics.”
THE FUTURE
Pioneer continues to prosper. Their Cel-
lular 4G LTE and 3G CDMA service area
will soon extend to ten additional counties,
new products are coming to market and new
retail centers will be opening. Ruhl is opti-
mistic about the future because all indica-
tors suggest demand is going up. Ironically,
that demand will have less to do with making
traditional cell phone calls. Ruhl says stud-
ies predict a decline in wire line and wireless
voice services, that as many as 50 percent of
wireless devices will not be used for voice in
the future. He says the increasing emphasis
is on data in the form of pictures and video.
These types of transmissions will necessitate
investment in network infrastructure to ac-
commodate the magnitude of content cus-
tomers wish to access, but Ruhl says Pioneer
is prepared to advance its systems in order to
serve its customers. By focusing on customer
service, by creating and maintaining part-
nerships which enable it to compete and by
driving to deliver the greatest in technical in-
novation, look to this Oklahoma carrier to
continue its posture as a pioneering provider
in cellular service.
