June 2013
| Business World Magazine | 183
ing Author Rabindranath Thakur once wrote, “Clouds come floating into my life,
n or usher storm, but to add color to my sky.” Today, “computing in the cloud” is
ways we could never dream of a few years ago. Cloud computing now allows us
messages, videos, music files, or interact with any number of fascinating appli-
obile phone or other portable device. For more than a decade, one company has
powering many of the cloud computing services wireless carriers offer to their
t users.
It was less than a decade ago when a mobile
phone was simply used to send or receive a
voice call. Today, consumers are relying on
their devices to watch videos, play games, lis-
ten to music, find directions to desired des-
tinations, and innumerable ”there’s an app
for that” activities which have nothing to do
with making a phone call. Though consum-
ers so often credit the national carriers or
mobile phone manufacturers for these appli-
cations that so enhance our lives, the fact is
that carriers and manufacturers rely on other
companies to power all that technical func-
tionality “in the cloud”. It is somewhat ironic
