200 | Business World Magazine |
July 2013
acquisition of 26 new buses, leadership de-
termined it was a good time to rebrand the
enterprise in a way that was more suitably
aligned with the region’s historic recogni-
tion as the Gold Coast. While its name was
transitioned to Gold Coast Transit, what is
more important is that this service has been
critical to the transit needs of millions of
people. In fact, last year more than three and
a half million passengers relied on this ser-
vice. General Manager Steve Brown says that
number includes riders of all types: students
who attend two area colleges, seniors en
route to medical appointments and employ-
ees who use the service to get to work. Gold
Coast Transit additionally helps connect
passengers to the inter-county transit service
known as VISTA, with routes that connect
areas such as eastern Ventura County, Santa
Barbara and Los Angeles.
Brown says that, with the increasing
costs of gas, GCT has seen an increasing
number of riders who choose to take tran-
sit rather than driving their own vehicle,
and he anticipates transporting 3.6 million
passengers this year. GCT has developed
programs that uniquely cater to particular
groups of riders. For example, ACCESS is
Gold Coast Transportation Staff
