132 | Business World Magazine |
July 2013
termination served him well in competitive
skiing, and has continued to bring him suc-
cess in business.”
Bartsch would agree. He says the prin-
ciples of discipline, dedication and deter-
mination he valued in athletic competition
certainly applies to becoming a winner in
business. Those values were equally honed
by his family. He says that in the course of
growing-up, he frequently observed the
manner in which his mother and father in-
teracted with customers and staff. He noted
their engagement in the business, which of-
ten meant taking calls, athome and atnight,
or driving to some distant customer location
to fulfill a need, and continual focus on solu-
tions that foster improvements in operation-
al efficiency. “Those value points become first
nature and the context to which you grow
up... it’s built into your character. Watching
how my parents tended to business had an
indelible impact in how I make decisions
involving the business,” says Bartsch. And
while the company has changed over time,
with its market penetration and mechanized
resources, the family values are not subject to
change. As Bartsch says, “Our family values
are really the foundation for all we do.”
