Page 193 - BWA FEB 2013
Basic HTML Version
February 2013
| Business World Magazine | 193
says, “to go from good to great.” Strategies
were specifically created to accomplish goals
in terms that included sales growth, opera-
tional excellence, communication and more.
From the vantage of sales, Lowe explains
critical reasoning of that time. “For example,
we recognized that we’re already making en-
gine valve springs for General Motors. We
like that business, and that customer likes us.
Why not make them for other OEMs? And
why not for other applications, like marine
engines, snow mobiles, jet skis… our objec-
tive was to go and get that business, and
we’ve been successful at it.”
They would prove further success at
reinvigorating company-wide morale and
foster faith that all are accountable (and ca-
pable) of creating innovation that can help
better the company. Today, this is something
measured during annual performance re-
views. “This company is actually hungry for
innovation from everyone in the organiza-
tion… doesn’t matter whether you’re execu-
tive in a carpeted office, engineer or the guy
who puts paint on the rails.We asked, “What
is it about each one of us that can help com-
pel the company into the future with distinc-
tion?” says Lowe.
