Page 150 - BWA FEB 2013

150 | Business World Magazine | February 2013
1917, the company had become a major con-
tractor to the U.S. Army providing custom-
ized boots that served the infantry. By the
following year, the company introduced its
“Thorogood” line of boots which is still used
widely by many trades to this very day.
There is a fashion component beyond
the functional elements too. For instance,
Miner says the style of shoes initially made
for roofers have become popular among
general consumer. While the shoe may have
been designed to provide special properties
2 www.weinbrennerusa.com
american heritage
AMER I CAN HER I TAGE
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