December 2013
| Business World Magazine | 13
mined the average person would pay $12
a month for online-only access to HBO's
seven channels. We expect to accumu-
late an active audience of over 10 million
subscribers in the next year - at $10-plus
monthly this quickly adds up to the same
$100 million these providers make from
over 50 million cable subscribers pulling
$2 per month in licensing fees. It's just a
matter of time before the networks real-
ize how much money they're leaving on
the table.” The company is anticipated to
make several major announcements next
month, dangling carrots in terms of news
about a new device-less version of Rabbit
TV with mobile capabilities and a next-
generation micro set-top box, a fully-
functional PC complemented by a power-
ful quad-core processor and app manager
which, as the company claims, makes ev-
ery TV “The Smartest TV Ever” – more
money for the bunny.
