12 | Business World Magazine |
December 2013
Run,
Rabbit,
Run
Since the launch of FreeCast's Rabbit TV
earlier this year, the Orlando-based com-
pany has not only amassed the world’s
largest repository of “free” online televi-
sion shows, movies and broadcast events,
but has collected more than two million
annual subscribers, most of that through
the sale of devices sold through Walmart,
Target, Walgreens and other national re-
tailers. With news that monthly pay-TV
bills may advance to more than $120 by
2015, consumers may be drawn to more
affordable options, even beyond that of
Netflix whose video on-demand rates are
approximately $7.99 per month, yet open
to frequent conflict with the big media
groups whose continuing cooperation is
all a subject of negotiation. Rabbit TV
ultimately allows consumers to access a
larger content library for only $10 per year
without infringing pesky cable licensing
agreements. FreeCast is so assured that
it audience numbers will grow over the
next 12 to 24 months that networks will
have incentive to allow Rabbit to take the
next leap - selling their channels directly
online. According to FreeCast CEO Wil-
liam Mobley, "Last year, a survey deter-
