122 | Business World Magazine |
December 2013
with the Royal Canadian Mounted Police.
Treliving, as the story goes, was so en-
amored with the friendly environment of
the early eatery established in Edmonton
(all begun by an immigrant who was fond
of Boston sports teams) that in 1968, he
resolved to resign from the R.C.M.P. to
open his own Boston Pizza in Penticton,
British Columbia. Five years later, Treliv-
ing formed a partnership with Accountant
George Melville and these two went on to
open dozens of other locations, ultimately
leading to the development of a dynamic
franchising model which has proven ef-
fective in empowering entrepreneurs to
rapidly achieve success while also collec-
tively provide jobs for more than 22,000
people. As President and Chief Executive
Officer ofBostonPizza InternationalMark
Pacinda says, “From a company perspec-
tive, it is very exciting anytime you can
start with one location and successfully
grow that brand so that it stretches from
Western Canada to Eastern Canada, but
a business couldn’t achieve such size if
it wasn’t a good business. The validation
of a good brand comes from the number
of customers it serves ... we’re excited by
