December 2013
| Business World Magazine | 121
Birthdays are said to be nature’s way of telling us to eat more cake, yet some celebrations
call more for a slice of pizza. In 2014, Boston Pizza will celebrate 50 years of success with a
birthday bash planned for franchise partners in Hawaii and opportunities for guests to sam-
ple some of the classic menu favorites that helped compel this brand to become one of the
leading business models in the franchising industry.The anniversary coincides with launch of
a new prototype that will lead locations as they increasingly transition to a new design/décor
aesthetic, which just goes to show that despite fifty years of growth and profitability, Boston
Pizza continues to focus on keeping things fresh.
S
ince its humble inception in 1964
as a family-friendly casual dining
venue and community sports bar
in Edmonton, Alberta, Boston Pizza has
grown to become one of the most success-
ful enterprises in the franchising industry.
Annually serving more than 40 million
guests among its 350 locations, Boston
Pizza sales soared above $943 million
last year. In addition to being the only
franchise that has consistently maintained
annual profitability in every province of
Canada, the brand has also increasingly
blossomed into markets within the Unit-
ed States and Mexico, and to be sure, af-
ter 50 years of operations, Boston Pizza
is still on-the-go and growing. Boston
Pizza’s emergence as a leading franchise
originates with a man known as Jim Tre-
living who formerly served as an officer
