April 2013
ine | 3
Letter from the Editor
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April was once described by T.S. Eliot as “the cruelest month” - extensions withstanding, there’s little wonder that it coincides
with tax season. Yet, in the midst of all this month’s financial accounting, recent weeks have seen considerable media accounts
involving the tragic bombings that occurred during the Boston Marathon. As with so many throughout the country, the ripples
of those impacts reverberated with shock and anger among Business World Magazine’s North American headquarters, located
only minutes away from where the Boston Red Sox have conducted spring training for the last ten years. Our disdain for the
callous senselessness of the criminals involved was tempered only by the displays of encouragement, community support and
unity observed throughout days that followed, all culminating with teary-eyed hockey and baseball fans singing the National
Anthem or Sweet Caroline in mass harmony, and bold expressions of perseverance from Big Papi. And like so many, we too bore
witness to the rapid unfolding of events which led to the identification and ultimate capture of the perpetrators with a speed that
was seemingly unprecedented. Not that many years ago, our ability to monitor and disseminate information was completely
constrained to the broadcasting processes of radio and television, or the publishing of printed material. This event in Boston
provided an amazing expression of the power in today’s information technology and social media platforms. While we celebrate
the service and sacrifices of law enforcement, residents and the professional business leaders who also made sacrifices, there’s no
disputing that the digital capture of images along with the multitude of data postings and tweeted transmissions of Internet-
users proved absolutely critical to bringing a quick conclusion to this whole affair. Of course, our prayers of recovery continue
for the families who are enduring loss and injury, and there are yet questions that remain to be answered. There is, however,
no question as to how our world has changed. As much as we may already know that to some degree, events such as this compel
acknowledgement of the incredible technology we have for our benefit, our ability to rapidly communicate, to rapidly access or
exchange information and connect with others in our community or some other community in another corridor of the world.
The harnessing of these capabilities has, perhaps more than anything else, contributed to the success of our publications. And
whether it is the business news and information we’re imparting in the United States, Canada, Australia or Africa, we’ve been
encouraged to see the increasing thousands who routinely read our digital publications. For those who don’t know, every business
or trade organization featured in our monthly edition also receives ( free of charge) a customized digital brochure of their respec-
tive story. We also use our expertise in search engine optimization to enhance and increase recognition of the enterprise that we
cover. We’ve been further encouraged to see how rapidly businesses use that material to instantly post on their corporate websites
or social media applications. There is staggering potential and opportunities afforded in this new millennium, for any enterprise
which has sleepily stuck to the status quo, old-ways of operating, wake-up and smell the technology.
We hope you enjoy reading this month’s coverage of the industry leaders, community sustainability practices and trade organiza-
tions whose efforts add to the economic strength and ingenuity of our nation. Though business still comes down to people serving
people, these companies, like the best do, use technology to bolster their expertise and efficiency. As critical as technology is to our
capabilities today, its significance is certain in securing viability tomorrow.
Editor,
Bill Schiller
