Business World |
March 2015
14
“To achieve ubiquitous physician access we
are moving more and more towards the con-
sumer platforms. So whatever a doctor hap-
pens to have in their pocket or their bag – be
it an iPad or an Android or Windows-based
machine, we are able to make that physician
accessible all the time,” Wright said. “How-
ever, we have less control over consumer-
based hardware, making it harder to create
the optimal user experience. For example the
quality of the audio system is fundamentally
limited by the hardware microphone. We
must find more ways to deliver a great expe-
rience through software.”
“The other big challenge is data integration.
Telemedicine doesn’t work in a vacuum as a
video encounter,” he continued. “It enables
a virtual workflow which includes many
things that have to do with patient data and