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Business World |

March 2015

14

“To achieve ubiquitous physician access we

are moving more and more towards the con-

sumer platforms. So whatever a doctor hap-

pens to have in their pocket or their bag – be

it an iPad or an Android or Windows-based

machine, we are able to make that physician

accessible all the time,” Wright said. “How-

ever, we have less control over consumer-

based hardware, making it harder to create

the optimal user experience. For example the

quality of the audio system is fundamentally

limited by the hardware microphone. We

must find more ways to deliver a great expe-

rience through software.”

“The other big challenge is data integration.

Telemedicine doesn’t work in a vacuum as a

video encounter,” he continued. “It enables

a virtual workflow which includes many

things that have to do with patient data and