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March 2015
| Business World
19
THE FUTURE
Still considered to be a very small company
by their own admission, InTouch Health’s
position as thought leaders and innova-
tors in the healthcare industry came about
through careful and measured approaches –
in not just the corporate side of things, but
even from a marketing
perspective. Changes in
the market mean changes
in approaches to how you
market your product and
service. For a number of
years InTouch focused its
success in a few key tele-
medicine
applications.
However, the market has
changed, so they are now positioning their
solution as a general purpose platform for al-
most any application.
“Our biggest challenge is still getting the
word out,” Wright said. “We have the chal-
lenge and opportunity to broadly estab-
lish the unique values of our offering. We
intersect the market through a variety of
ways, primarily through a sales force that’s
out speaking directly with current and fu-
ture customers, learning what’s happening
around the country and then identifying or-
ganizations that are ready to make the step
into telehealth.”
Having already accumulated a respected
and deep knowledge base on telemedicine
and telehealth and a proven track record of
implementation across a wide scope – they
are present in 30 countries – InTouch Health
has come a long way in 13 years. Carrying on
their legacy, their mission to change and save
lives continues.
“We want to expand our offering and the ap-
plication of telehealth from the acute care
setting, where we’ve had a lot of success and
experience, into the post-acute and home
settings, and help our customers provide
world-class patient care anywhere, anytime.”