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June 2015

| Business World

105

But even the wait times can’t hold Door Pen-

insula’s creativity and brand development.

With sales and marketing acumen already

instilled within the internal makeup of the

winery through the Bob and Irene, the new

offerings are continuing to roll out.

“For wines, we’re coming out with Penin-

sula Pink this year,” said Pollman. “We want

these things to come out at the beginning of

season, so Peninsula Pink will come out in

August. We’re also coming out with coffee

vodka this summer.”

“Part of the reason we’re doing it is because

Door County Coffee is across the street from