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Business World |
June 2015
104
man. “My wine team and I will start playing
with stuff and coming up some concoctions
– thinking of this and tasting it. Sometimes
we’ll put it out on our retail floor and we’ll
look for some feedback from the consumer
if it’s something they like or not. Then it be-
comes a label – we’ve done cartoons; you
name it, we’ve done it.”
Even with an already impressive array of of-
ferings and notoriety for its fruit wine, Door
Peninsula continues to try new things.
“Every year we come out with new stuff,” said
Pollman. “We try to get these things started
around Christmas time, so when summer
season hits in June/July we have the new
product out, but it never happens like that.”
The introduction of a new product for the
market must pass through an ardent process
with a significant wait times and government
regulations.
“You need formula approval from the fed-
eral government – that’s a 45-60 day wait
time,” said Pollman. “Then you got to make
a label and submit that to the government as
well, that’s another 45 day wait time. Some-
times you get it sooner than that, other times
you’re made to wait longer for it.”