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July 2015
| Business World
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tend to do a better a job, tend to pay more
attention to attention and take more pride
in their work.”
In the highly competitive, highly-crowded
and highly skilled world of North shore Van-
couver’s construction scene, Jensen’s ability
to identify gaps of differentiation by lever-
aging technology and helps to deliver a far
superior product.
“What sets us apart is our care factor and
my technical ability,” he said. “We use online
project management software called smart
sheets to document and detail out all speci-
fications and make sure that project manag-
ers and site supervisors have access to all the
information at their fingertips.” Perhaps in-
spired by his background in IT and his real
experiences working for others, Jensen’s cus-
tomer service outlook is defined by his un-
willingness to compromise and a penchant
for always keeping the client connected from
all angles.
“We try to provide our clients with the tools
to educate themselves and to try and train
them,” Jensen said.
“If we’re not providing our clients with re-
porting, invoices and graphs and documen-
tation to show where they’re money is going,
as a contractor you’re selling them short,” he
continued. “By providing detailed reporting
on a real-time basis, the clients are able to see
a comprehensive and accurate projection of
their final budget.”
DEMPSEY ROAD
When you’re company prides itself on qual-
ity and superior products, Jensen is quick to
point out the challenges he faces when up-
holding the core values and craftsmanship
that Sprucehill is best known for.
“Staffing - skilled staffing. Both at the sub
trade and Sprucehill level,” he said. “Finding
skilled trades people is not easy. There are a
lot of hacks. Like I said, it starts with caring,
and I’ve hired guys who have cared, but just
cause they care doesn’t make them a good
carpenter.”
So what makes a good contractor in the eyes
of Jensen?
“Progressive training and making sure the
project managers are aware of what’s accept-
able” he said. “From there, quality control.
Going through and double checking all the