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February 2015

| Business World

133

ing destination for prospective members, but

also for the employees, who benefit from a

seamless approach to the Club and its over-

arching commitment to exceptional service.

“We have an opportunity to make a dif-

ference at every level and every level of job

category throughout the club,” Payne said.

“There’s a little bit more time to have that

personal connection with the members and

their guests and to ensure that what we’re

doing meets their standards to make a differ-

ence in their day.”

ARCHITECTURAL MARVEL

True North was named #7 in Michigan on

Golf Digest’s list for Best In State, recogni-

tion that Payne believes stretches beyond

just the beauty of the course.

“This ranking is architecturally based on the

golf course and it validates the quality of our

course. But to our members and guests the

full experience is what truly differentiates

us,” he said. “The quality of the golf course,

our caddies, the northern woods setting that

they’re in, the lodging they stayed in, and the

meals they enjoyed all factor in. The ranking