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Business World |
February 2015
128
Exclusive and private, True North is not
your typical golf club. There are no tee-times
and it’s not open to the public. Catering to a
regional and national membership and their
guests, True North’s focus on low-volume,
high level of service creates an experience
that’s truly one-of –a-kind. Part of develop-
ing that unique experience is looking at the
past and developing a strategy that’s worked
for them. For General Manager Matt Payne,
the wait was well worth it.
“The club has gone through a few different
business models since it first began opera-
tion in 2005 as a private club,” Payne said.
“It switched to a semi-private resort club and
now it’s back to a private golf club.”
Making the move from public-to-private
and bucking the trend used by other golf
clubs who open their doors to accommodate
a wider customer base, True North’s unique
approach has afforded the golf club an op-
portunity to expand its offering beyond just
the golf course – an experience that truly en-
capsulates what it means when someone says
‘you have to see it for yourself ’.