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Business World |
April 2015
164
“I’m using my market strategy to also market
for our communities and tie them together
and hopefully Medic-One’s success will be
able to make our communities better places
to be,” he said.
“As a community culture, I’m not trying to
make Medic-One just a private business but
part of its community, since we’re out there
helping these people,” he continued. “I’m
trying to get other agencies that are helping
the community put our marketing together
where we can find greater success.”
GROWTH POTENTIAL
Not looking necessarily at profits, Medic-
One’s growth potential remains a modest
objective. To Kibler, the most important
thing is continuing to carry on building the
momentum forged when he started 15 years
ago by using a relentless attitude in pursuit of
building Medic-One one patient at a time.
“The growth potential with EMS is slow.
There’s not a lot of turnover with EMS agen-
cies and there’s not a lot of asset purchases
like you have in most companies,” he said.
“My mindset is to do an exceptional job and
get our name out. Our reputation is strong
and we offer good customer service.”
“I think in due time, we will be a company
that people want to sell to, that people want
to give their surface area up to, because we’re
going to take care of their citizens.”
The difficulty in marketing EMS also poses
challenges to the growth of Medic-One, sim-
ply for the fact that when you dial 9-1-1 in a
time of need, you’re immediately connected