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April 2015
| Business World
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with it. That’s kind of our whole thing with
the bottle – it’s a big bottle, it’s cork encaged,
but you start the experience by popping that
cork and hearing that sound. As you share it
with your wife or your friend or at a dinner
party or at a bottle share with friends, you
read the stories and recommend the pair-
ings.”
TAPPING INTO
THE FUTURE
Adelbert’s wholesome and wholehearted
philosophy of seek, savor and share with
others is engaging a new crop of beer drink-
ers. Realizing the importance of engage-
ment, the brewery’s focus is to grow market
share, while maintaining a slow and strategic
growth spurt.
“Just because we could file for all 50 states
and start selling beer there tomorrow doesn’t
mean we should,” Zomper Haney said. “We
want to grow and grow within our current
markets too and really get those sustainable
and have a steady demand before we over ex-
tend our reach too much,”
Not bound by a bureaucratic structure,
Adelbert’s culture is led by a liberating sense
of openness and opportunity to challenge
the conventional standard of brew making
and do something crazy, something different
that will stay in the minds of people, long af-
ter the beer is gone.
“We’ve got the facilities, tools and access; we
don’t need to keep it to ourselves,” Zomper
Haney said. ”Let’s share with our employees
and with people and make it a better beer
market for everyone overall.”