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Business World |
April 2015
128
time one of them comes in and says ‘I want
to do this with beer’ or ‘I want to brew and
add this to it’ our brewers will say ‘why do
you want to do that?’ or ‘why are you picking
wood versus stainless?’ it expands the knowl-
edge of everyone who works here.”
“We’re learning from each other as well as
bringing more beers to market for consum-
ers without requiring them to have all the
overhead. It’s a fun, different thing.”
BOTTOMS UP
In the craft beer world, awards mean a lot and
speak volumes when dealing with the most
skeptical beer drinker. In 2014 alone, Adel-
bert’s brought in 11 different accolades for
their wide range of brews. At the 2014 Craft
Beer Awards, Dancin’ Monks, The Traveler
and Naked Nun were all recognized in their
respective categories. Ranging from small to
large, the victories honor the loyal following
that the brand has garnered.
“We submit our beer for fun to see what’s go-
ing to come out of it,” Zomper Haney said.
“It’s really exciting when we place and when
we win and we just like to communicate that