Couples Resorts | 7
clude a flat-screen television with satellite ca-
ble. Also on the property are six restaurants,
eight bars, five Jacuzzis and three pools,
along with tennis courts, racquetball courts,
squash courts, a gym and an aerobics studio.
Nonetheless, peace and tranquility are
the primary aims of the beach and resort sur-
roundings.
And while the myriad activities are avail-
able for guests, they’re accessible via sign-up
sheets rather than having announcements
blaring over a P.A. system. Nomusic is played
on the beach either.
“It’s a quiet vacation. It’s not a get up and
rah-rah vacation,” she says. “We are a little
more low-key, if that’s what you would like.
There’s nothing disturbing you from enjoy-
ing the peace and tranquility of the property
around you. A lot of people are looking at
getting away and just having some along time
with their significant other. It has been a very
successful product for us.”
It hasn’t hurt, Lanigan says, that Jamaica
itself remains a potent global brand, too.
“I do think it’s pretty powerful,” she says.
“We have such a good vibe about Jamaica
and the Jamaican people. We really do want
everybody, when they come to the island,
to just have a good time. It’s a very unique
combination with the people and the guests,
AT A GLANCE
WHO:
Couples Swept Away
WHAT:
All-inclusive, couples-only 312-room
resort
WHERE:
Negril, Jamaica
WEBSITE:
