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City of Swift Current | 11

haven’t just given lip service to provid-

ing an atmosphere for business to suc-

ceed, they’ve put incentives in place that

indicate that we’ll do whatever we can for

businesses that expand here.

“When that environment exists, busi-

nesses expand. And when that occurs, it

attracts investment.”

Salberg says the existing progress is

traceable to a community-wide sea change

a decade ago.

“About 10 years ago, there was a

grassroots shift in what people wanted.

They wanted the population to grow and

they wanted to attract businesses here,”

he says. We’ve been fortunate that there’s

been a real change in the mentality of the

population.”

Resulting upgrades in infrastructure

have included a new hospital, a water

treatment plant and a waste-water facil-

ity, and the significant uptick in activity in

the city’s northeast section will result in

two new elementary schools scheduled to