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Boston Pizza | 17

To that point, Boston Pizza Communi-

cations Director Perry Schwartz says these

days, the company spends less time pro-

moting franchise opportunities because

it is exceedingly busy fielding inquiries

from those who want to be part of the fran-

chise. “Investors are looking for some-

thing with a proven track record, brand

recognition, that doesn’t only allow them

to profit, but engage with a community

beyond their four walls,” says Schwartz.

“We recently went through our first store

conversion, a situation involving a fran-

chisee of another business which wasn’t

doing so well. The owner converted his

existing business into a Boston Pizza, and

turned a problem into an opportunity.”

The example of that owner, as Schwartz

explains, is similar to the interactions that

Boston Pizza is increasingly having with

entrepreneurs today. As Schwartz says,

“They’re looking for something greater

in life and work, to be part of something

bigger and better than they can do on their

own, that’s what we’re providing at Bos-

ton Pizza.”

Ken Otto

Mark Pacinda, CEO