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In recent years, Grover Beach
has worked to attract a variety
of businesses to their beach-
front. Hotel developments, for
example, are one of their prior-
ities.
The city has approximately 400
new hotel rooms in the devel-
opment pipeline given the city’s
prime coastal location. One of
those projects is the long-in-de-
velopment Grover Beach Lodge
project, which is a unique part-
nership between the City and
California State Parks to trans-
form a dirt beachfront lot at the
end of the city’s main street into
a 144-room, four star hotel with
meeting space for business.
There’s also the aforemen-
tioned cannabis industry, which
the progressive Grover Beach
City Council has been excited
to work with. Roughly 10 can-
nabis-related businesses have
commenced operations with
another 14 permitted business-
es working through the devel-
opment process. Though four
of those are retailers, Matthew
BUSINESS WORLD MAGAZINE
Where business
can flourish
The Council approaches
their policies based
on an appreciation of
what businesses do in
the community.