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At the same time, Grover Beach
is also a city with ambitions led
by a visionary City Council. Offi-
cials aim to bring a youthful, vi-
brant culture to the community.
They want to get the word out
on what Grover Beach has to
offer to residents, tourists, and
new business. They want to cre-
ate a new image for the city.
Enter Matthew Bronson, City
Manager. He was hired in May
2016 to help carry out that vi-
sion.
“I was drawn to Grover Beach
for the opportunity to work in a
beautiful and charming coastal
community, but one that had
aspirations to become even
more vibrant,” he says. “I was
excited by the city, and excited
by the challenge.”
At the time he came on board,
Matthew says he saw a com-
munity of over of 14,000 that
was “poised for greatness.” He
viewed it as a prime location for
tourism, business, and devel-
opment. He thought that with
some improved infrastructure,
businesses would see the city
as an economically vibrant loca-
tion.
Matthew was correct in his as-
sessment. In the last few years,
Grover Beach has undergone
myriad improvements, and in-
dustry has taken notice – in
particular, the cannabis indus-
try. Several significant cannabis
APRIL 2019
We’re a small com-
munity, so folks can
walk right into city hall
and be able to talk to
planners, to the Com-
munity Development
Director, or to myself if
they have any issues or
questions.