May 2015
| Business World
51
years, Shannonwould like to see that number
doubled as part of the company's attempt to
continue building their brand in the Saska-
toon marketplace.
"Saskatoon has seen a little bit of a hit and
a little bit of a correction, which is great for
the industry because we think it's really go-
ing to weed out a lot of the part-time build-
ers and part-time renovators that aren't really
invested in the trade," he said." So what we'd
really like to do is be a frontrunner in basi-
cally working through this correction to be-
come a leader in custom homes."
Over the course of the next 36 months, De-
lonix will be putting together a package of
three different custom home designs − a
bungalow, a bi-level style home and a two-
storey home − that "fit beautifully" into Sas-
katoon's narrow residential lots.
"Saskatoon has these little pockets through-
out the city where they build these narrow
homes," Shannon explained. "What we're
seeing right now is a real change from the
$600,000 to $700,000 home bracket down
to the $350,000 to $450,000 price home,
and we've had such amazing reviews from the
several houses that we've done over the last
12 months on these narrow lots. We want to
be the leading home builder for those styles
of houses while keeping our higher priced
homes to maybe two or three a year."
Shannon believes the company will be suc-
cessful in this regard because their custom
designs incorporate "a little bit of the West
Coast feel" which is unique to the city. He
also sees Delonix reducing the number of
renovation projects they take on to make
room for this increased workload.
"We would like to limit the amount of reno-
vations that we do from five to maybe two
more exclusive renovations," he concluded.
"We don't want to let go of that completely
because we have definitely made a name for
ourselves in the city for renovations, but we
want to be a leader in the industry for home
building here in Saskatoon."
