May 2015
| Business World
119
Silver Airways, and US Airways all with di-
rect flights to Atlanta, Tampa, Charlotte,
Fort Lauderdale, Dallas Fort-Worth, Miami
and Orlando. With all the connections and
capabilities afforded by these other airports
to virtually every major destination in the
world, Tallahassee worked with a national
consultant on the designation for interna-
tional status and the rebrand.
“We hired a national consultant to perform
this without much influence from the air-
port as far as the direction that it should go
because we wanted to allow the most creative
thinking possible as we move forward in the
process,” Curry said.
“We didn’t want to impose any parameters or
boundaries on them because we knew they
had more experience than the airport in the
national arena and they had done many of
these rebranding and marketing campaigns
before,” he continued. “The only require-
ments were to make sure that there was con-
sultation with local and regional representa-
tives in the process.”
With 22 commercial airports in the state of
Florida, Tallahassee will be the 19th airport
with international availability. Part of the re-
brand also implicates technological innova-
tion. When welcoming international guests,
being tech savvy definitely has its advantages.
“We’re always evaluating new technologies,”
