March 2015
| Business World
43
Canadian facilities; they’re designed by Ca-
nadian engineers. You name it. It’s a 100%
Canadian company, which helps us a great
deal when you’re talking to the market.”
TRUSTED PARTNER
Still in their infancy, Refuel Systems has al-
ready garnered quite a list of big-name cli-
ents - from the Canadian Government and
the RCMP to IBM. Most recently, the com-
pany has grown
its operations,
having opened
an office and
partnership in
St. Petersburg,
Florida – Re-
fuel USA. Be-
cause
Refuel
Systems built
the equipment around a platform they own,
it puts them at a competitive advantage.
With 70% of their yearly sales and revenue
attributed to their customized equipment,
Refuel Systems is a trusted partner and pio-
neer in the fuel polishing industry.
“When we started seven years ago, a lot of
people didn’t like us,” Curtis said. “Including
the engine manufacturers; they didn’t un-
derstand what we were doing. They saw us
as tampering in their field. Now, we’re one of
their trusted partners.”
“7 years ago, I wasn’t dealing with genera-
tor companies at all,” he continued. “Now,
they’re our biggest market segment.”
Focused heavily on design intent, customer
needs and education, Refuel Systems enforc-
es a mantra of trust and accountability when
forging relationships. Careful and cautious,
it’s all about delivering the accurate message.
“We third-party verify everything we do,”
