June 2015
| Business World
89
ways we’re working in concert with the ed-
ucation sector to make sure graduates are
more work ready than ever before.”
“I believe the contribution we make to the
industry with respect to education will be-
come increasingly more important with
time,” he adds.
When it comes to the upcoming labour
shortage challenge in particular, the TCA is
also taking action. The association’s Speak-
er’s Bureau and Future Building Show vol-
unteers have made attracting qualified new
talent to the industry a fulltime job.
Years ago, the TCA also went through a
“brand redevelopment process” in order to
become more marketing and communica-
tions driven. They formed their own mar-
keting and communications department, so
they now have some real experience they can
use to aid their members – many of whom
don’t even have a website, or who don’t capi-
talize on the low-cost opportunities that so-
cial media and the internet present.
“We’re now developing enough expertise in
that area that we can make a meaningful dif-
ference for our member companies,” Mollen-
hauer says.
Moving forward, the association will contin-
ue to work tirelessly to address those needs,
and the other future needs of the industrial,
commercial, and institutional building in-
dustries in the GTA.
“In order to grow and remain profitable,
businesses have to be more dynamic than
ever before,” Mollenhauer says. “The same
can be said of associations. We need to evolve
and change, and capitalize on new technolo-
gies and new communication tools. We have
to challenge ourselves to be more about tan-
gible benefits and be certain that we actually
provide a genuine return on investment.”
“We need to remain meaningful,” he adds in
summary. “We need to ensure we add value
to all our members' businesses – whether
they’re a small general contractor, or a large
manufacturer. When somebody chooses to
belong to our organization, we want them to
feel a real value.”
To learn more about the TCA, their upcom-
ing events, and their multitude of opportu-
nities, visit
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