BWM June 2015 - page 35

June 2015
| Business World
33
ONWARD FUTURE
As expansion and growth continue, Burling-
ton Mall will encourage growth and the cre-
ation of new formats through a new phase
of re-merchandizing that will help valued
merchants move forward with their business
strategies in larger, more spacious surround-
ings.
“That’s in the be-
ginning stages,”
LaRonde
said.
“This will open
the door to other
spaces where we
can invite other
people to join us.
We are moving
forward, grow-
ing and looking
at new exciting
oppor tun i t i e s .
There are a lot of things coming up and we’re
really looking forward to it.”
While the proliferation of online shopping
and in-app purchases has the ability to dilute
the allure of the shopping mall experience,
Burlington Mall is thriving thanks to the
connection, interaction and goodwill of all
the people pitching in to make a difference.
“It’s a partnership,” LaRonde said. “There is
a connection and it’s got more to do than
just dollars. Even though we’re an older mall
we have been able to achieve some amazing
results. We continue to demonstrate a com-
mitment to improving the health and envi-
ronment and engaging with all of our stake
holders: tenants, staff, shoppers and commu-
nity. It’s a continuous endeavour; relation-
ships need to be worked on every day.”
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