April 2015
| Business World
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including the prestigious World Travel
Awards, given to “acknowledge, reward and
celebrate excellence across all sectors of the
global travel and tourism industry”. In 2014,
Chaa Creek won the World Travel Award as
“Belize’s Leading Spa Resort”.
That accolade is just one from a long list that
Chaa Creek has received from environmen-
tal and industry groups over the years. The
Flemings’ commitment to environmental
conservation, natural history education and
sustainable tourism has been recognised by
numerous industry bodies and publications,
including the Belize Tourism Board, Conde
Nast Magazine, National Geographic Ad-
venture Magazine, Travel and Leisure Mag-
azine, Top Ten International Eco-Escapes,
Trip Advisor, World’s Top Hotels & Resorts,
Zagat Survey, and others. Chaa Creek has
also been repeatedly rated by Caribbean
Travel & Life Readers’ Poll as the “Best Eco
Resort & Hotel in the Caribbean”.
Lucy said that level of international recogni-
tion is a credit to the hard work of their 150
staffmembers, who she refers to as the “Chaa
Creek family.”
“Since day one, when we employed a few
young people from local families, we realised
that our extended family of staff members
was part and parcel of success. Our staff
members know they are valued, and this is
reflected in their commitment and level of
service.
“I think that shows,” she added.
At the same time, Lucy also credits Chaa
Creek’s long history of environmental re-
sponsibility and community engagement
as a factor in their success. Under the Chaa
Creek Cares initiative, 10 per cent of all ac-
commodation revenue goes directly into so-
