November 2014
| Business World
69
evolution for the industry.”
Hand in hand with the technological/process
advances is a commitment to sustainability.
Though it’s not subject to provisions of the
European Union’s RoHS (Restriction of
Hazardous Substances) and WEEE (Waste
Electrical and Electronic Equipment)
directives due to the nature of products it
manufactures, Rittal is voluntarily adhering to
the guidelines listed as demonstration of a
commitment to produce superior products
while protecting both customers and the
environment.
“I want us to be a good corporate citizen from a
sustainability standpoint,” Benson said. “We
follow good and sustainable environmental
processes in all aspects of the business because
it’s important to us, not just because we’re
required toby legislation.”
It makes a similar investment in its people, who
are a key element to many of the 10 corporate
principles on which the parent company bases
its everyday business activities.
Among those fundamentals are staff-wide goal-
focused motivation, encouragement and
sponsorship of training and advanced
education, perpetual maintenance of
inspiration and creativity and a strategic
outlook based jointly on competition-
focused quality and cooperative problem
solving.
“It’s always good to recognize our
employees,” Benson said. “We place a high
value on our employees and it’s obvious that
they’re criticaltoour accomplishments.”
May 2014
| BusinessWorld | 165
