and machinery to ensure faster production
and better quality,” Yoder said. “The actual
machine operations – like the iron in it –
usually last 10 to 15 years, but the
technology in it keeps changing quite
rapidly.”
Yoder said the company has gained traction
with some customers thanks to its proactive
stance on the environment and forest
sustainability. This is manifested through
the use of modern forestry management,
and continued improvements to generate
greater yields from the timber that is
harvested.
“We feel there’s a lot of importance to that,”
Yoder said. “We pay close attention. We try
to be conscious of any environmental
impact that we might have in the timber
May 2014
| BusinessWorld | 173
Mel Yoder
