heavy bags, cutting-edge cardio and strength
equipment, private training and retail. All are
located in retail strips and the typical location
is in a center anchored by a grocery store
within a bedroomcommunity.
“The UFC is one of the most powerful brands
in the world,” Mastrov said, “and having access
to that brand and creating it around a holistic
g ym approach i s the most amaz ing
opportunity anyone couldhave in a franchise.”
Franchise fee is $30,000 and the 10-year
a g r e ement i s r enewa b l e . Fi nanc i a l
requirements are a net worth of $500,000 and
$175,000 in available liquid cash. Half of all
franchisees own more than one unit and the
typical number of employees at a unit runs
between three and five.
“It can work in any city,” Jacobs said. “All we
really need are people with the right age and
income. Our belief that the health, wellness
and fitness field is growing, so we look for
communities that are densely populated and
have certain minimum financial household
income.”
May 2014
| BusinessWorld | 129
feet – about the size of a Blockbuster video
store, Jacobs said – though some are as large
as 30,000or 40,000 square feet.
Most also feature a functional training area,
octagon or half-octagon, a bag area with 30
