early everyone would
love to look like Jon
N
Jones, Anderson Silva
orRondaRousey.
But not quite as many care to endure
the spinning kicks, arm bars and
choke holds along theway.
For that enthusiastic but decidedly
less-combative crowd, Philip Jacobs
has an alternative.
Jacobs is director of franchising for
UFC GYM, which is the first major
brand extension of the Ultimate
Fighting Championship (UFC)
mixed martial arts organization, and
promises fitness-seekers of al l
capabilities the chance to practice the
May 2014
| BusinessWorld | 123
