are on your agenda for the next littlewhile?
DICKERSON:
Our mission will not
change. We’ll continue to be advocates for
access and safety. Our next steps, over the
next few years, is to better distribute safety
materials through partnerships withDNRs
and other organizations by having our
materials linked to the boating sections of
various state agencies. Andwe will continue
to look for other states that are open to
having changes in their laws regarding
safety training. Those are the two ongoing
efforts that the associationwill be doing.
The outreach to the agencies is a new effort.
While we have always been engaged with
them to find out what their concerns are
and try to respond to them. This will be the
first ongoing effort to bring them into our
educational efforts. We also will be
amending our efforts to make our livery
video a consumer video, meaning that it’s no
longer going to have references to “your
rental provider will do this or that.” It will
just be trimmed down and say that the safe
rider way of riding has the following
elements. So, it’s an expansion of our
ongoing mission. I don’t see any dramatic
changes.
BUSINESS WORLD:
How are the
manufacturers? How are sales? Are more
people buying these things than five years
ago? Is it trending in a particular direction?
June-July 2014
| BusinessWorld |183
