It began in 1909 as a small cabinet shop
founded by Kaspar Fetzer in downtown
Salt Lake City and has subsequently grown
into one of the countr y ’s larg est
millworkers, whose fingerprints can be
found on substantial projects across the
United States and in retail-centric products
inChina andNewZealand.
Anew corporate logo was commissioned to
recognize the 100-year birthday in 2009
and an element of that new symbol was
maintained on subsequent logos through
2013.
“It’s celebrated in everything we do and
everything we recognize within our
company,” Wixom said. “In our entire sales
approach, in our documentation, in our
processes – both in what people see and in
what we do behind the scenes –everything
is guidedby that historical precedent.”
Fetzer, circa 2014, is operated from two
primary manufacturing facilities located
about five miles from one another in
suburban Salt Lake City. The architectural-
specific building went up in 2005 and
covers 120,000 square feet with cutting-
edge woodwork equipment. The second
building, which covers about 90,000 square
feet, is home to quick-turnaround retail
work.
July-August 2014
| BusinessWorld | 153
