Jan 2014 - page 96

96 | Business World Magazine |
January 2014
Yet, while all that novelty might stir differing
perceptions of the place as a viable business
locale, it’s that uniqueness in which the prov-
ince designed an Emergency Medical System
(EMS) that leverages public-private partner-
ships to ensure a safe, innovative, cost-effec-
tive and high-performance system.
In fact, the geographic and demographic
nature of Nova Scotia make it a perfect set-
ting for developing excellence in EMS sys-
tem design and quality patient care.
IN THE BEGINNING
It’s a far cry from where the process began
two decades ago.
Back then, the province collectively re-
lied on private, public and funeral home
ambulance companies for service that was
loosely overseen by the Ambulance Opera-
tors Association of Nova Scotia, but whose
quality, equipment and standards often var-
ied significantly by location and provider.
Meanwhile, air transport was typically pro-
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