92 | Business World Magazine |
February 2014
the fact that each respective community (or
province) has variable guidelines governing
the process. Part of Prue’s success has been
in depth analysis and awareness of the pro-
visions in each area, and adapting processes
to more efficiently respond to the require-
ments. This has not only required him to
undertake extensive research, but effectively
build on relationships with people that are
often as diverse as the community customs.
It is in this capacity that Prue has again
outperformed and garnered recognition as a
pioneer in his industry.
ABORIGINALLY ADVANCED
Among the varied jurisdictions of Canada
are select settlements traditionally populated
by aboriginal tribes whose history and cul-
ture was tied to the nation long centuries be-
fore the play of professional hockey. Again,
the guidelines for development in these ar-
eas can be complicated, arising in variances
involving recognition of land titles and the
oversight of tribal councils. These areas are
not normally the first alternative for devel-
opers, who are often more drawn to real es-
tate opportunities along coastal areas which
are not only perceived as more lucrative, but
less problematic. So, over time, the lack of
affordable housing in the aboriginal settle-
ments has led to problems of crowding and
forced many to move from their native com-
munity.
Prue first became aware of the housing is-
sues from his interaction with other hockey
players, but his understanding was more fully
enriched as a student of Athabasca Univer-
sity. Though he has already earned an MBA
