90 | Business World Magazine |
February 2014
among such trade publications as “Alberta
Venture Magazine,” Prue himself has cap-
tured recognition as a Top Entrepreneur
from authorities on business that include
Ernst & Young.
“We grew large quickly and went from
two employees to ten,” acknowledges Prue.
“We went from developing smaller housing
projects to managing and developing $60 to
$70 million condominium complexes… and
there wasn’t a lot of time to think how we
would look, howwe would operate and what
we would do to distinguish ourselves from
other companies.”
Yet, SkyRider has been very distinctive in
their approach. Prue (who is almost mod-
est to a fault) concedes after some prodding
that his corporate operations have benefitted
from a particular quality which is arguably
inherent within the best of hockey players
– flexibility. “We are flexible in the way we
do business … and no two deals are ever ap-
proached the same way,” he says. “In some de-
velopments we have whole ownership, we’re
the sole owner and we sell the properties
ourselves. Other times, we’re managing the
development and sell of the units for other
owners.”
There are nuances to developing in Can-
ada, and certainly not the least of which is
Whitemud Heights
