April 2014
| Business World Magazine | 163
customer with a clearer look at each product.
This transparency between staff and towards
customers and products is what sets the com-
pany apart from others.
A full-time technical team adheres to a
mandatory one-ring policy when answer-
ing incoming phone calls, and the company
is able to charge a premium for its products
by promoting its commitment to help users
work out the kinks with products that are of-
ten quite complex.
Quantum-wireless.com features products
ranging from BearExtender WiFi booster
($44.97) to Grain Audio walnut wood wire-
less speaker systems ($249) for those design-
minded audiophiles. Meanwhile, each site
includes blogs, breaking news and other
press releases and event calendars related to
their specific topics.
“A big differentiator is the phone num-
ber on the website. We welcome potential
customers to call and ask questions before
purchasing an item,” Goldman said. “Other
sites block their phone numbers or don’t
have a technical support team that genu-
inely understands each product. All our sup-
port personnel is trained, and we have a very,
very simplified presentation of the products.
People get it, and if they don’t get it, they’re
encouraged to call us to chat until they know
what they are buying and they feel comfort-
able with their choice.
AT A GLANCE
WHO:
Quantum Networks
WHAT:
Provider of tech products, services
and information
WHERE:
New York, N.Y.
WEBSITE:
