April 2014
| Business World Magazine | 143
tions have added to the geographic footprint
– which now covers nearly 285 square kilo-
meters – and the previous labeling of Innisfil
as a “cottage town” has given way to a new
reality in which permanent residences now
dot approximately 90 percent of the Lake
Simcoe shoreline.
Campbell said provincial estimates have
the population swelling to nearly 60,000 in
the next 20 years.
The initial stages of the strategic planning
process have resulted in a checklist of accom-
plishments, including creation of a new logo
and branding for the town, the hiring of a
culture and tourism coordinator, establish-
ment of the Innisfil Arts, Culture and Heri-
tage Council and both funding a position for
and hiring an economic development officer.
It’s been a busy behind-the-scenes stretch
for Campbell and his crew as well.
“For the last three years we’ve been com-
ing up with master plans to determine how
we’ll handle wastewater, storm water, roads.
Basically projecting how we will deal with
the next 20 years,” he said.
Other needs include $200 million of new
construction for a water treatment plant and
a district pumping station, alongside some
$300 million in road improvements that in-
clude matters like widening some roads to
