142 | Business World Magazine |
April 2014
dreams for the future in its community stra-
tegic plan.”
“We have a lot of growth,” Campbell said,
“and we’re trying to create an identity for
this town.”
Indeed, the primary residue of that for-
ward-thinking mentality so far is “Inspir-
ing Innisfil 2020,” whose 14 proposed te-
nets were adopted by the town council and
whose four priorities touch on community,
tourism, culture and economy, with an eye
toward making Innisfil “the place to be” by
2020.
“When you look at the geography of
greater Toronto, we have a great geography
for those commuters,” Campbell said. “We
have Lake Simcoe, which provides great
recreational opportunities. We have a lot of
things that other municipalities don’t have.
Part of it is lobbying to get infrastructure
dollars and determining how we best get the
word out that we’re the best place to be.”
The town’s population was just 3,500 in
1950, but expansion in the back half of the
last century was driven by the appearance of
more paved roads, the manageable price of
gas and the availability of inexpensive hous-
ing outside Toronto and its immediate sub-
urbs.
A handful of administrative land annexa-
