April 2014
| Business World Magazine | 11
ally feel what they could experience during
their trip, such as the texture of the bed at a
hotel, the water in a river or the plushness of
an airplane seat; and semantic search, voice
and gesture controlled online tools will help
the traveler book their personalized trip.
The second and third parts of the report
will be released later in 2014. The second
part, “Travel Journeys,” will discuss how a
technology will transform the airport and
flight experience with examples such as mo-
lecular security scanners and shop-able vir-
tual walls. The third section, “Destinations
& Hotels,” will detail the new experiences
that await the future traveler, from newest
vacation hot spots to underwater and space
hotels.
“By the middle of the next decade, travel
services such as Skyscanner will be able to
deliver personalized inspiration to the digi-
tal technology in your home almost without
being asked,” said Filip Filipov, Skyscanner’s
head of B2B. “Essentially, think of a world
of travel where the traveler comes first – and
the technology comes together to make that
experience intuitive, rich and inspirational.”
