November 2013
| Business World Magazine | 121
It’s said that one never gets a second
chance to make a first impression.There-
fore, the friendly professionals affiliated
with one operation in Barbados make
the most of each chance interaction with
visitors in an effort to ensure they not
only have an outstanding first impres-
sion, but also a fabulous final impression
that helps prompt the want to return.
Each year, hundreds of thousands of tourists
arrive in Barbados by way of cruise ships. For
passengers, this is an exciting opportunity
to travel ashore, and if only for a brief dura-
tion, delight in the various sights, sounds,
shopping or dining venues that uniquely nu-
ance this island nation. For the vast majority
of such tourists, the very first impression of
Barbados, as well as what will be their final
impression before returning to the ship is all
formed from the interactions with locals and
operations occurring within the Bridgetown
Cruise Terminal. As Chief Executive Officer
Geoffrey Roach says, “When you welcome
someone into your home, you want to make
them feel as comfortable as possible. That’s
how we approach our work at the terminal.
Our focus is customer service ... we want
