48 | Business World Magazine |
June 2013
who are referred to as members.
Yet, as Simmons observes, much of Mor-
gan’s achievements can be credited to a rare
measure of flexibility and speed in respond-
ing to the dynamics of change occurring in
the market. This would certainly prove ben-
eficial during the Great Depression of the
1930s and in the 1940s when the call to duty
of our nation’s military also prompted duti-
ful response from Morgan to provide laun-
dry services critical to the comfort of the U.S.
troops as they were transported from place
to place across the country. But in this same
era, the company had increasingly observed
the diminishing rates of passengers aboard
the trains it had so long served. Intent to
diversify their customer base, Morgan tran-
sitioned into the hospitality industry. Their
customers, comprised by restaurants and
hotels, soon discovered that Morgan’s ser-
vices not only offered cost-effective means
of maintaining and cleaning their textile
concerns, but also eliminated time formerly
spent dealing with it all, so they could now
better concentrate on their own core servic-
es. While these considerations are crucial in
hospitality, they are especially critical to op-
erators in healthcare.
