July 2013
| Business World Magazine | 143
at the nationally esteemed Appleton Mu-
seum of Art and Cultural Center. Though
Fore Ranch residents can participate in
special tours at Appleton, there are a num-
ber of other activities which are part of life
at Fore Ranch, from guest speaker forums,
parties and holiday celebrations, and to be
sure, the Kentucky Derby is celebrated with
all the pomp and circumstance associated
with any other leading seasonal festivity. As
Townsend says, “We want our residents to
have fun. We routinely arrange any number
of activities, but the residents themselves di-
rect us on things they want to do, and we’re
here to help facilitate what they want.” And
while many of those activities are geared for
fun, others are meant to be educational and
informative. The community sponsors work-
shops offering insight on diabetes as well as
memory care which not only benefits resi-
dents, but also their families who are invited
to participate. Townsend also notes that the
pricing structure at Fore Ranch is all inclu-
sive, something which additionally separates
the community from others. “Regardless of
the help a resident needs, or doesn’t need,
one price covers everything. There’s no ala-
carte menu of services or confusion about
how much this service costs versus the cost
of that service,” says Townsend. “Residents
conveniently know what it costs, and one
price covers all levels of need.”
Eric Townsend,
Executive Director
